Joel Parker | Communications & Marketing Strategist

communications and marketing strategist

communications and marketing strategist

communications and marketing strategist

communications and marketing strategist

I'm a Naarm-based Kiwi who's crossed the ditch for good. I currently lead communications and marketing at Thorne Harbour Health, one of Australia's largest LGBTIQA+ organisations.

Good communications solves a challenge. What's yours?

JOELLAWSONPARKER@GMAIL.COM

I'm a Naarm-based Kiwi who's crossed the ditch for good. I currently lead communications and marketing at Thorne Harbour Health, one of Australia's largest LGBTIQA+ organisations.

Good communications solves a challenge. What's yours?

JOELLAWSONPARKER@GMAIL.COM

- PUBLIC RELATIONS
- DIGITAL MARKETING
- CAMPAIGN STRATEGY
- COPYWRITING
- CONTENT PRODUCTION

Selected works ↓

MPOX RESPONSE* LGBTIQA+ MELBOURNE AWARD 2025

INFLUENCERS - PAID MEDIA

EMPOWERED TRUSTED COMMUNITY VOICES TO SPREAD THE MESSAGE ABOUT A RAPIDLY-SPREADING VIRUS AFFECTING QUEER MEN.

NEW CASES DOWN TO 0 AFTER CAMPAIGN.

NEW CASES DOWN TO 0 AFTER CAMPAIGN.

NEW CASES DOWN TO 0 AFTER CAMPAIGN.

WORLD AIDS DAY

MEDIA RELATIONS

SECURED NATIONAL COVERAGE OF WORLD AIDS DAY EVERY YEAR SINCE 2023.

300,000 VIEWERS ON ABC BREAKFAST.

300,000 VIEWERS ON ABC BREAKFAST.

300,000 VIEWERS ON ABC BREAKFAST.

WHAT WORKS

PAID MEDIA

Rebuilt this campaign for multicultural LGBTIQA+ communities. Now running in nine languages.

53% OF PEOPLE REACHED TOOK ACTION TO PREVENT HIV.

53% OF PEOPLE REACHED TOOK ACTION TO PREVENT HIV.

53% OF PEOPLE REACHED TOOK ACTION TO PREVENT HIV.

THORNE HARBOUR HEALTH WEBSITE

UX - Content - SEO/GEO

Rebuilt the central website for a 200-staff, two-state health service with 12 sites and 10+ service lines.

25% INCREASE IN TRAFFIC 30 DAYS AFTER LAUNCH.

25% INCREASE IN TRAFFIC 30 DAYS AFTER LAUNCH.

25% INCREASE IN TRAFFIC 30 DAYS AFTER LAUNCH.

WELL WELL WELL* COMMUNITY BROADCASTING ASSOCIATION BEST TALK PROGRAM AWARD

CONTENT

Turned a legacy radio show into a modern, engaging podcast.

1,000+ episodes over 20 years, 30,000+ listeners an episode.

1,000+ episodes over 20 years, 30,000+ listeners an episode.

1,000+ episodes over 20 years, 30,000+ listeners an episode.

TOUCHBASE

INFLUENCERS - PAID MEDIA

Used real community voices to start honest conversations about alcohol and drug use and point people towards support.

46% of people reached changed their alcohol or drug use.

46% of people reached changed their alcohol or drug use.

46% of people reached changed their alcohol or drug use.

- PUBLIC RELATIONS
- DIGITAL MARKETING
- CAMPAIGN STRATEGY
- COPYWRITING
- CONTENT PRODUCTION

JOELLAWSONPARKER@GMAIL.COM 0402 216 844

JOELLAWSONPARKER@GMAIL.COM 0402 216 844